Welkom
Willkommen
Welcome
Let me help you root your brand across borders.


Hallo. Schön, dass Du da bist.
Hey, wat leuk om jou te zien.
Hi, I'm Laura and I specialise in launching, growing and supporting good-food e-commerce businesses across borders.
My specific expertise with Dutch and German brands within the sustainable food sector and being native to both the Dutch and German language and the respective cultures, give your brand a head start for a seamless transition.
Welcome to your go-to source for sowing seeds and watching a loyal community grow in a new field.
Which service grows you the right way?
Full Service,
just a tweak or
bespoke support?


One thing about me..
Hi, I'm Laura and I love churros and all things dough-related.
I'm a German-Dutch, coast-living creative with a very curious mindset. Two nationalities, double the fun in growing up with different food landscapes and those small bits of underlaying culture, you sometimes can't put a finger on - but a native can point out just like that.
I made a conscious choice to get to work as a freelance advisor for good food brands. After six years dedicated to bringing a daring product at a never-seen food start-up into more and more households, it was time to convert my knowledge into applicable actions.
I firmly believe that the food industry has the power to shape a sustainable future, and by working directly with aligned brands, I can contribute to that transformation on a meaningful level. As a freelancer, I have the freedom to select projects that resonate with my values, allowing me to fully invest my expertise and energy into helping sustainable food brands thrive.
This deep sense of purpose fuels my drive to deliver exceptional results and make a lasting difference.
Together, we can cultivate a sustainable food landscape that not only benefits businesses but also positively impacts our planet and communities.